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Magical Moments through the Century
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1900s |
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| 1901 |
Mary Hoyer born
October 21st to Daniel and Sallie Sensenig. |
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| 1903 |
Lived with her
parents and siblings in Mohnton, PA. |
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| 1906 |
Family moved
to Reading, PA. |
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1910s |
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1914 |
Mary Hoyer attended
girl’s high school in Reading, PA. |
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1920s |
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1926 |
Mary Sensenig
Married William Hoyer at the age of 25. Honeymooned in Niagra Falls. |
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1927 |
Daughter Arlene
born. |
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1930s |
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| 1931 |
Opened a retail
yarn shop at 124 N 9th St. |
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| 1932 |
Mary Hoyer designed
a hat book for Ber-Mel yarns of Philadelphia. |
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Opened The Mary
Hoyer Shop at 1008 Penn St. |
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| 1933 |
Designed crochet
dresses for Spool Cotton Co., NY. |
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| 1936 |
Children’s
Book #1–Knitted and Crocheted garments. |
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| 1937 |
William formed
a publishing Co. "Juvenile Styles." |
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| 1938 |
Children’s
Book #2–Coat and hat with matching dolly design. |
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First doll purchased
from Ideal Toy Co. |
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Bernard Lipfert
sculpts the original Mary Hoyer Doll manufactured in composition.
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| 1939 |
Children’s
Book #3–Containing 32 knit and crochet patterns. |
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Designed Mary
Hoyer Doll.
In the same year, William opened the mail-order business. He advertises
in McCall Art and Needlework magazines. Dolls, accessories,
yarn, and books. |
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Children’s
Book #4. |
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1940s |
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| 1941 |
Children’s
Book #5–Doll Book. |
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| 1942 |
Children’s
Book #6–Doll Book. |
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| 1943 |
Children’s
Book #7–"Juvenile Styles"
So popular, 11 printings. |
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| 1944 |
Children’s
Book #8–Doll with child "Juvenile Styles." |
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Children’s
Book #9–Doll Book. |
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| 1945 |
Opened a shop
in Ocean City, NJ at 1106 Boardwalk. Sold gifts, china, and yarn. |
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| 1946 |
Introduced the
18" doll. |
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Composition dolls
discontinued. |
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Children’s
Book #10. |
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| 1947 |
Children’s
Book #11–At this time designed two patterns for McCalls:
four complete costumes each. |
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Moved shop to
714 Boardwalk, Ocean City, NJ. |
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1950s |
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| 1951 |
Children’s
Book #12–Kits of patterns and yarn. |
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| 1952 |
Children’s
Book #13. |
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Children’s
Book #14. |
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Mary Lynne born. |
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| 1953 |
Children’s
Book #15–By this time we were shipping dolls all over the country. |
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| 1955 |
"Fairyland"©–words
and music by Mary Hoyer. |
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| 1956 |
"I am a
Mary Hoyer Doll"©–words and music by Mary Hoyer. |
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1960s |
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| 1960 |
Last year on
Ocean City Boardwalk. Hard plastic doll discontinued. Replaced by
unmarked doll with rooted hair–Becky Doll. |
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| 1968 |
Becky Doll discontinued. |
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Daughter Arlene
transforms the Mary Hoyer Shop on Penn St., PA into a designer lady’s
apparel shop. |
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1970s |
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1972 |
William and Mary
Hoyer retired and moved to Sarasota, Florida. Mary Hoyer enjoyed painting
in oils and watercolor. |
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1980s |
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| 1982 |
Hobby House Press
published the hard cover book Mary Hoyer and Her Dolls. Published
as a historical review of her life and the doll company. Edited by
Virginia Heyerdahl. |
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| 1986 |
Hobby House Press
published the soft cover book Mary Hoyer and Her Dolls. |
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| 1988 |
Hobby House Press
published the soft cover Storybook and Heavenly Doll Costumes.
A compilation of costumes designed for Doll Reader Magazine
by Mary Hoyer. |
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William Hoyer
passed away. |
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| 1989 |
Mary Hoyer cover
story in Doll World. |
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1990s |
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| 1990 |
Mary Lynne published
Doll with the Magic Wand written in 1956 by Mary Hoyer and
reopened the doll company to continue the family tradition. Mary Hoyer
designed a new series of costumes for this collection. |
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| 1992 |
Mary Hoyer received
the Lifetime Achievement Award from the International Doll Academy
and Doll Reader Magazine. |
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| 1993 |
Cover story in
Doll Collectors other stories in newspapers and Berk’s
County Historical Review.
Show at the Berk’s Historical Society. |
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| 1995 |
New Mary Hoyer
Play Dolls released. |
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| 1998 |
Mary returns
to Reading to be with her family. |
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2000s |
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2000 |
New doll line
plans introduced during sixth annual luncheon. |
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2001 |
New annual doll
line introduced featuring a Classic Collection and a Museum Collection. |
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Mary celebrates
her 100th birthday on October 21. |
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